Market Facts

Growth and modernisation: India’s market of opportunities

Even though the financial crisis has left its mark on India, the economy continues to grow at an impressive rate and this will benefit the packaging industry in particular.

The market at a glance:

• The volume of the Indian packaging industry is around USD 16 billion. Its annual growth has so far been around 15%; this is expected to accelerate to between 22 and 25%. India is therefore the second fastest growing market for packaging after Turkey.



• With 1.15 billion people India has the second largest population in the world after China. In 2025 it is likely that India will be in first place.



• Around 50 per cent of the Indian population is under 20 years old.



• With a better standard of living the demands of modern consumption will be higher. The level of organisation in the retail industry is rising; individual packaging sizes for new consumers with money to spend are on the increase.



• To improve and develop transport routes, logistics systems and cold chains, foreign know-how is required. The demand for packaging and therefore the potential for your successful share of the packaging market are enormous.

Your opportunities:

If you are now getting involved in this booming market for the first time or are expanding existing positions, you will benefit from the certain growth of an economy which is seeking to modernise across the board. Packaging is playing an important role in particular for the emerging middle class. It is their mark of quality for progress in health and hygiene, for improvement in living conditions.

Rising brand awareness is also stimulating demand. In particular the younger generation, which is strong in numbers and orienting towards a western lifestyle, is demanding attractive and concise packaging. The local Indian packaging industry will not be able to meet these wishes without importing machinery and know-how.