Market Facts

The Indian market: demand-oriented, dynamic, profitable

Massive potential: an overview of the Indian market

• Third largest market for packaging: The packaging industry in India is at an early stage of growth – and it is catching up at blazing speed. In a few years from now the subcontinent will be the third biggest packaging market in the world.

• High potential in food processing: Every year 110 million tons of milk, 150 million tons of fruit and vegetables and 485 million cattle are produced. Currently the proportion of products that undergo further processing is still low. Sales are around 5.45 billion iR, and growth rates of 10% annually are expected until 2014/2015. It is therefore necessary to reckon with huge investments in machines for the further processing, packing and packaging of food in the next few years.

• The government and the private sector are cooperating: It is planned that 30 to 40 mega-foodparks with the corresponding infrastructure for packing, packaging, transport and refrigeration will be set up. More than 25 billion USD is to be pumped into the food sector and the required infrastructure by 2015.

• Strong pharmaceutical industry: India’s pharmaceutical industry is the third biggest worldwide in terms of quantity, and is the leader when it comes to generics. Of this, 50% is intended for export.

• Good market for the printing of packaging: A third of the print market volume of around 12 billion Euro is taken by packaging. An increasing number of printers for packaging in India are aligning themselves towards the change in consumption and buying habits. They are meeting the increasingly tough requirements by investments in more powerful and capable machinery, among other things.
  
  Your opportunities: strong arguments for your commitment in India
  
  
  • Great interest in exports: Exports are increasingly gaining in importance and product packaging must meet international standards. The domestic manufacturers require high-performance machines and systems for this.
  
  
  • Demand is growing: Manufacturers of machines in India reckon with sales growth rates of 20 to 30%. It is precisely the high-end machines and systems that need to be introduced for the most part.
  
  
  • Domestic market with potential: The rising purchasing power influences people’s lifestyle and buying habits. It is precisely the young and relatively affluent urban middle class that has experience of things abroad that increasingly meets its consumption needs with processed products that keep longer, plus ready meals and similar forms of convenience food. Sales of lifestyle products such as snacks are also booming.
  
  
  • New trading structures: Shelfware is making huge strides forward in general. Above all, the trend in the towns and cities is moving towards modern supermarkets and hypermarkets.
  
  
  • Increasing awareness of hygiene: Attractive and secure packaging is becoming vital for the buying decision. Better medical information and health care are raising the level of consciousness for hygiene standards.